Every content marketing strategy is driven toward attracting maximum reach and engagement. But do you ever wonder how your website visitors find you? How can you get the best SERP results in your niche? Did you know that long-tail keywords are responsible for bringing around 70% of organic results and traffic, out of all your marketing efforts?
To make brand awareness, visibility is the key. There are a few factors that hold a golden card in driving the maximum and qualified traffic to your website. Long-tail keywords are one of the contributing factors here.
What are Long-Tail Keywords?
Long-tail keywords are long phrases or targeted or more specific phrases that give accuracy to your content. These keywords are elaborated and more specific phrases that the users are more likely to search on a search engine to seek specific information. These long-tail keywords are made of more than three words, for example for a shoe company the long-tail keyword would be ‘running shoes for women’.
These keywords have lower search volume compared to others but generate more conversions because they are targeted to the right information-seeking users. The e-commerce world is highly competitive, and therefore it’s difficult to find the edge in your industry. Many businesses still struggle to get the right visibility because they’re targeting short-tail keywords. Short-tail keywords are like stones in a sea of content, and if you use them in abundance then it gets difficult for your targeted audience to find your product.
This article will teach you how to use long-tail keywords to improve sales on your e-commerce website by bringing in focused traffic.
How to Use Long-Tail Keywords to Drive More Traffic?
1. Use Long-Tail Keyword in Product or Service Titles
Since long-tail keywords are product-specific and are used for quick product searches, using these keywords in product or service titles leverages our SERP efforts. For instance, if you own a clothing brand that promotes sustainability, your product title could be – Sustainable and good quality T-shirts for a perfect lifestyle. Likewise, you can play around with long-tail keywords and turn them into phrases and quotes that suit more to your brand and give your product a fit definition.
2. Use Long-tail Keywords in Product Description
Follow this rule – Use but don’t stuff. You can use long-tail keywords in the category or product description. Since product description is the apt elaboration of your business and its USP, the description can turn out to be the best content to insert these keywords. Eg. Sephora has introduced skincare categories targeting specific concerns, which makes it easy to find skin-perfect products.
3. Blog Content on the Website
Blogs are not only for users who love to read but also for business owners who want to structurally market their products. Try developing blog content using a particular long-tail keyword. For instance, the blog post for a political survey agency could be – The Power of Social Media in Political Campaigns: How Can Candidates Leverage it? Another popular example is Ikea’s blog content, they provide doable solutions for home-related challenges and problems, catering to a specific audience.
4. Include Question-Based Long-Tail Keywords
This could be one of the best keyword strategies to use for search results. Use your long-tail keyword in the form of a question, and address it with an answer. Like – What are the best online stores to shop from for sports shoes? Your audience is likely to search for this question and your keyword will definitely redirect them to the appropriate answer. “How do you choose the best school for your kids?” targets concerned parents seeking specific guidance. For instance, a company has drafted a descriptive review that answers questions about tech services and products, driving targeted traffic to their site.
Look out for the ‘People also ask’ section on google and address those queries. This technique will really help your brand.
5. Use Target-Location Keywords
Sometimes local SEO uses location-specific keywords. For example, if you are a political consultancy firm and cater to political parties in designing their campaigns in India, then your keyword could be ‘The best political consultancy firm in India’. This narrows down the search for India-specific political parties, ensuring that local people find your services. The more location-specific you make your content, the better and easier it will be for your audience to find you.
6. Create Comprehensive Learners Guides
You can be a little creative here by creating a user manual or user guide, giving a description of your product or niche. Many users might be confused about your product and what you do, by creating a comprehensive guide, you can address it all and insert your long-tail keyword in the content.
7. Curate Product Comparision Guide
Your competitors in the market are probably doing this, and that is where your targeted audience is drawn. Create a compelling guide differentiating between products and comparison of ‘X’ & ‘Y’. Use long-tail keywords like X & Y brand smartphones for photography enthusiasts.
Run a Competitor Analysis Comprehend and understand what your competitors are doing and how they are using these long-tail keywords. Once you get this understanding, now incorporate those techniques and strategies in your content marketing strategy and check for the results. Try multiple ways and see what works
Conclusion
Use long-tail keywords all over your e-commerce website to improve the likelihood that consumers will find you when they search for those terms. This will definitely lead
to increased conversions and sales.