Full-Scale Digital & Operational Transformation for a 100K+ SKU Medical E-Commerce Brand
Client Overview
Health Products For You is a U.S.-based online medical supply retailer operating since 2002. With over 100,000 healthcare and wellness products, HPFY serves patients, caregivers, and healthcare institutions across the United States.
As the business scaled, HPFY required a strategic partner capable of handling complex e-commerce operations, multi-channel marketing, and large-scale customer service — all while maintaining compliance, accuracy, and customer trust.
That’s where Saevah stepped in.
The Challenge
As HPFY continued to expand its product catalog, customer base, and marketing footprint, operational complexity increased across departments.
Key challenges included:
- Managing large-scale e-commerce operations across inventory, fulfillment, vendor coordination, and pricing
- Maintaining consistent service quality while handling high volumes of customer interactions
- Structuring lifecycle marketing to improve retention and repeat purchases
- Strengthening SEO performance across a 100K+ SKU catalog
- Optimizing paid media performance while controlling acquisition costs
- Introducing automation to reduce manual backend and service processes
- Establishing centralized performance tracking across teams
HPFY required a structured, data-driven approach to align operations, marketing, and customer experience under one cohesive growth strategy.
Our Solutions
1. Operations & Backend Optimization
We built a 24/7 structured operational framework covering:
- Inventory Management & Real-Time Synchronization
- Order Management & Fulfillment (USA & International)
- Vendor & Accounts Receivable Coordination
- Catalog & Dynamic Pricing Management
- Marketplace Expansion (Amazon, eBay & others)
Through structured hierarchies, audits, and automation workflows, we reduced manual interventions and improved operational control.
Impact:
- 90% on-time delivery
- 93% order closure rate
- Sustained optimized inventory levels
- 15+ new brands onboarded
- 24/7 multi-shift support model implemented
2. Email Marketing & Lifecycle Automation
We designed and executed a full-funnel email ecosystem:
- 20+ automated flows (Welcome, Abandonment, Reorder, Post-Purchase, etc.)
- Promotional and educational campaigns
- A/B testing across subject lines, templates, and messaging
- Accessibility-focused medical content design
Impact:
+34% increase in email-attributed revenue
Improved customer lifetime value and repeat purchase rate
3. SEO & Content Authority Building
With 100K+ SKUs, technical SEO precision was critical.
We implemented:
- Deep keyword research and on-page optimization
- Structured data & Core Web Vitals improvements
- Blog strategy targeting high-intent medical searches
- Crawl efficiency and technical SEO fixes
Impact:
+42% increase in organic traffic
Significant improvement in search visibility across condition-based keywords
4. Paid Media Optimization (Google, Bing, Meta)
Managing large ad budgets requires disciplined structuring and performance focus.
We:
- Built granular Search & Shopping campaigns
- Optimized negative keyword frameworks
- Implemented dynamic retargeting
- Reduced waste through data-led restructuring
Impact:
-27% reduction in CPA
Increased conversions & improved ROAS
5. Customer Service Transformation
Handling thousands of interactions weekly:
- 1,200+ email tickets
- 300+ live chats
- 2,500+ calls
We restructured support teams and introduced process standardization.
We integrated AI support systems to assist with workload management and faster resolutions.
Impact:
- Email response time reduced to 24–48 hours
- 98%+ quality score
- 95%+ speed score
- Improved CSAT & First Contact Resolution
6. Data, Dashboards & Performance Culture
We implemented:
- Weekly cross-department reporting
- Custom dashboards
- KPI-based accountability systems
- Continuous experimentation framework
This enabled HPFY to shift from reactive management to data-driven decision making.
The Results
| Metric | Growth |
| Email Revenue | ↑ 34% |
| Organic Traffic | ↑ 42% |
| Paid CPA | ↓ 27% |
| On-Time Delivery | 90% |
| Order Closure Rate | 93% |
| Service Quality Score | 98%+ |
HPFY successfully scaled operations while maintaining control, compliance, and customer trust — serving over one million customers during our collaboration.
Key Takeaways
- Large-scale e-commerce growth requires synchronized operations, marketing, and customer support.
- Automation and lifecycle marketing significantly increase retention and lifetime value.
- Technical SEO and paid optimization drive sustainable acquisition.
- Structured customer service operations directly impact brand trust.
- Data transparency accelerates performance improvement across departments.
Ready to Scale Like HPFY?
Whether you manage a complex product catalog, operate in a regulated industry, or are scaling rapidly across channels — Saevah provides end-to-end digital and operational transformation.
Let’s build your next growth story.