Highlights of Our Year-Long Achievements
- Significant increase in organic traffic.
- Positive uptick in SERP rankings and keyword positions, particularly in local searches.
- Increase in call enquiries through PPC ads.
- Boost in GMB reviews and brand awareness.
Why Us for the Client?
Client: Law Office of Afsha Rangwala
Industry: Law
Location: USA
The Law Office of Afsha Rangwala primarily focuses on U.S. immigration law, offering distinctive solutions to both firms and individual clients for complex and routine immigration matters. These include business and family immigration, citizenship, cancellation of removal, green card applications, and asylum-related issues.
The client, seeking to outsource PPC, SEO, and content writing services, chose us as their marketing partner, recognizing Saevah’s expertise in digital marketing services.
So, what was our game plan?
Our game plan involved a holistic marketing strategy for the client, integrating PPC and local SEO, complemented by strategically crafted content. We kicked off by identifying potential keywords as the foundation for targeted PPC campaigns. In our PPC focus, we prioritized showing ads on top positions in local searches, ensuring a good quality score and low CPC.
On the SEO front, we gathered insights from Google Analytics, Google Search Console, and utilized SEO tools like Ahrefs and SEMRush. Through on-page SEO, backlink building, and technical optimization, we enhanced the website’s search engine friendliness. Our content strategy aimed to create informative and engaging content to boost website traffic. Clear calls to action were strategically placed to enhance lead generation for the business. This comprehensive approach aimed to maximize online visibility and engagement for our client.
Our services provided the following key benefits:
PPC:
- Set up the Google Ads account for our client.
- Created multiple campaigns for brand awareness and lead generation
- Demographics and location targeting to reach potential leads.
- Thorough keyword research for optimal ad relevance and performance.
- Ensured good quality score, low CPC and optimized budget.
SEO:
- Google Analytics and Google search console setup and analysis.
- Optimized Google my business (GMB)
- On Page SEO with optimized title tags, meta descriptions, and headers
- Built backlinks to increase website authority.
Content Writing:
- Utilized tools like Google keyword planner and Ahrefs to identify topics and content theme for the client.
- Created relevant titles for articles, incorporating primary keywords naturally to enhance search engine visibility.
- Ensured that each piece of content delivered valuable information & insights.
- Incorporated external links in the articles to reputable sources to add credibility and authority to the content.
Our Accomplishments
- Local SEO efforts led to improved organic search rankings, resulting in increased organic traffic to the website.
- PPC ads with local relevance led to higher click-through rates, maximizing the effectiveness of the ad spend.
- Implemented and optimized call-only Ads to drive direct phone calls from potential leads.
- Optimized the client’s business listing on google maps for increased visibility in local searches.
- Measured an increase in user engagement and time spent by the user on the website.
- Google my business optimization and local SEO efforts contributed to a strengthened local presence in the SERP.
Are you ready to take your brand’s success to the next level with impactful PPC and SEO services? Reach out to us today, and let’s explore how our marketing solutions can drive your business to new heights.
Your success story begins with Saevah.