If you’re reading this blog, there’s a high chance that you’re an e-commerce brand and looking for a competitive SEO strategy. The e-commerce world is highly competitive and dynamic, and having not just a strong but the right SEO strategy is crucial. If the e-commerce SEO is done right, it gives the brand a competitive edge in the marketplace and makes its presence seen.
The year 2024 insists businesses segue from conventional marketing methods to new and innovative SEO strategies. That is why staying ahead in the marketplace is important. In this blog, we will explore the importance of SEO for e-commerce and how one can incorporate the right SEO techniques to achieve better results for their e-commerce brand.
What is e-commerce SEO?
The E-commerce business is rapidly growing and is expected to reach $8 Trillion by 2027. E-commerce SEO can get make you presentable in front of the audience who demands your product or service. But what exactly is e-commerce SEO?
It is well known that a well-designed and properly SEO-optimized website with high-quality content will rank better on SERP. If the website ranks well on Google, it increases the chance of the website’s visibility among your audience. SEO on e-commerce is used to optimize your site with keywords, backlinks, internal linking, writing blogs, etc. That is why if you want to generate more traffic for your brand, you need to understand how a search engine works and how SEO can help your business with it
Why Does SEO Matter for E-commerce?
Do you ever wonder why SEO is important for your e-commerce brand? Well, the most justified reason is that SEO helps your brand achieve your business goals. According to the SEO & content marketing survey, approximately 82% of marketers believe that SEO has a positive impact on marketing performance.
It is a possibility that this number will likely increase in the upcoming years as SEO has a long-term impact and is rationally cost-effective. In a nutshell, SEO helps your brand gain good traffic, visibility, leads, and conversions. If you are not using SEO for your e-commerce you are subsequently losing on all these numbers.
What SEO Practices are Used for Scaling E-commerce?
1. Conduct Keyword Research
Keyword research is the main foundation of e-commerce SEO. While conducting SEO research consider the following:
- Long-Tail Keyword – Long-tail keywords are long phrases or targeted or more specific phrases that give accuracy to your content. These keywords are elaborated and more specific phrases that the users are more likely to search on a search engine to seek specific information.
- Intent-Based Keyword – This is for the keyword researcher to understand the intent of the keyword before researching. They need to identify whether the user needs to buy, learn, or search? And accordingly, set the keyword so that it meets the demand.
2. Optimize On-Page Elements & Product Page
On-page SEO is the method of optimizing all the pages on the website so that it ranks higher on Google SERP. This can be done in the following ways:
- Title Tags & Meta Description – Title tags and meta descriptions should be compelling and should include the title keyword. Ensure to incorporate the primary keyword and make sure that it is crisp and has a CTA. Make sure that your meta title and meta descriptions are within the Google standard length of 60 characters and 160 characters respectively.
- Product Descriptions – Write unique and detailed product descriptions. Make sure that it has all the benefits and features. Increase the readability of the content by including bullet points, and use keywords naturally within the content.
- Header Tags – When you write content on your website don’t just stuff the whole page. Bifurcate the content into paragraphs and give proper headings using header tags (H1, H2, H3)
- Image Optimization – Use descriptive file names and alt text to optimize your image. Your product image might be informative but only with the help of alt text, Google will be able to identify it.
3. Create a User-Friendly E-Commerce Site
User-friendly sites are made with the help of UX. UX stands for user experience. A good design, structure, perfectly placed images, and appealing aesthetics make an e-commerce website user-friendly. It’s not only about the look but the website should also work well. That is why UX should include the following:
- Navigation
- Easy to Use
- Good UI/UX
- Engaging
- Aligned Elements
4. Optimize Technical SEO
Not just generic SEO but technical SEO is also very useful in ensuring that your e-commerce website works smoothly. Your website might be visually appealing but the technical aspect will keep your customer engaged with your website. It affects the traffic too, as a poorly designed website will generate less traffic than one that is technically sound. If a website is technically optimized it will be easier for crawlers to navigate. You can do it in the following ways:
- Maintain the page speed of your website
- Your website should be mobile-responsive
- Secure your website using the HTTP extension
5. Develop a Content Strategy
Remember, for your e-commerce website SEO, content marketing is an important tool. A well-planned content strategy is helpful to drive traffic on your website. It also helps in targeting the niche of your product line. An e-commerce business can use content marketing in the following way:
- Blog Posts – Draft and upload informative and engaging blogs & articles on your website. Include relevant keywords to increase the traffic on your website. Blogs & articles not only help in building traffic on your website but also build trust among your audience.
- Video Content – Video content is another important tool to boost your SEO efforts. You can create videos on product demonstrations, tutorials, etc.
- User Content – This includes feedback and reviews from your customers, ratings, and photos of your purchase. This user-generated content builds trust among the new users as they get the proof that others also support e-commerce.
Conclusion
E-commerce SEO is a continuous process and requires constant efforts and innovation. To enhance the performance of the SEO strategies for your E-commerce. With a well-developed and strategized SEO efforts your e-commerce can stand-out in the competitive business market