In today’s digitally adapted world, content is the supreme king. However, with this content supremacy comes the fleeting attention span of users. This is where hashtags can be useful. Hashtags for social media work as a thread that connects engagement and visibility with your content.
With only a click, users may find new trends, join conversations, and categorize material using hashtags. By getting an understanding of hashtags, and how they work, we can utilize them efficiently to bring enormous engagement and unlock the potential possibility to promote organic growth and create a direct connection with the targeted users.
What are Hashtags?
To simply understand it, any word, phrase, sentence, or quote that is followed by the symbol ‘#’ is known as a hashtag. Hashtags are used to classify information and make it searchable by those with an interest in that topic. Users can discover similar content and interact with like-minded people by clicking on or searching for a hashtag, which presents them with a feed of postings using that particular hashtag.
For social media, hashtags are a medium to link posts or any theme, discussion, reels, text, etc, to generate greater reach and engagement. Hashtags are the easier method for content creators to generate a large reach toward the targeted audience, and draw attention to a particular subject.
How are Hashtags Used in Social Media Strategy?
These days social media strategists have figured out the utility and benefits of hashtags. They have deciphered the right method to use hashtags to generate maximum reach and engagement. Through appropriate categorization and easy-to-discover tricks, hashtags have appeared to be an excellent tool for increasing one’s reach.
Hashtags are a powerful tool that social media marketers can use to boost brand awareness, launch viral campaigns, and achieve their creative goals. Furthermore,
hashtags are essential for drawing attention to particular businesses or niches, which increases engagement. Although hashtags were originally only associated with social media sites like Instagram and Twitter, they are now widely used on nearly all of them.
The #ShareACoke campaign by Coca-Cola is an amazing example of a hashtag campaign that has captivated people all around the world. The ad, which debuted in Australia in 2011 and has now spread to other nations, invites people to add names or words to Coke cans and bottles and then share them with their loved ones.
Benefits of Using Hashtags in Social Media Strategy
Hashtags are a very effective way to increase your online visibility. Let us provide you with a few ways to use hashtags that can help your business grow and receive the desired reach, irrespective of the social media channel you use:
1. High Engagement
Marketers use hashtags in their social media content to promote growth and generate high engagement. With the use of hashtags, the algorithms of these social media accounts can crawl and trace the relevancy of the content and make it reach the right audience. Hashtags promote large reach and prompt the audience to initiate conversations and debates over a trending topic, and as a result, generate awareness about your brand and business. For example – #OreoHorroStories, got everybody to create, share, and promote their personal and intuitively created horror stories over social media. This gave the audience the creative liberty and simultaneously promote the brand on a different scale. These hashtags can also be used to interact with others who use them. To promote interaction, use the hashtags to host a contest or giveaway, like and comment on pertinent posts, or share user-generated material.
2. Make Your Brand Visible
Your brand visibility depends on how well you promote your brand, and many times your brand has been searched every day. But how do you prompt people
to take a look at your business? Well, here’s where hashtags come into action. Hashtags can be used to join in on bigger topics, discussions, or trending subjects. Using hashtags is a fantastic method of raising brand recognition. They enable you to classify your content so that readers with a specific interest can search your brand with ease. For example, if you own a clothing brand and you create a social media page and curate content with the hashtag #BestClothes #FasionTrend #ChicStyling or other hashtags is very similar to tagging your brand to that specific interest. All the interested audience searching for that specific keyword or hashtag will be drawn to your page directly.
3. Gives an Extra Context to Your Post or Content
Your content is a mix of text, infographics, videos, stories, etc. But how would it reach the right audience? Hashtags pave the way to the right target. Just as much as it helps you to generate reach and engagement, it also helps in creating a sense of connection of your audience with your content. For say, your hashtag may include a CTA (Call to Action) like #DoitTogether or some supporting statement like #ForaBetterFuture. This is an additional touch to your content base and provides relevancy to it. When you post an image or a video, and you want to avoid writing lengthy captions to make it relevant and relatable, simple hashtags can do wonders. For example – #wonderlust for travelers.
Conclusion
Who said hashtags are dead? They are still on and excelling in every content on a scale of millions. In fact, hashtags have become an integral part of your social media now. Hashtags can be used to build trust among your audience, promote your brand, build healthy relationships with your customers, and even go viral world-wide and what not